Our focus is to create & maintain websites which not only look great but are affordable and perform well. They must load fast, be easy to navigate through, work in different web browsers and be found by major search engines. By working with you we can determine your target market and therefore what the content of your site should be. We develop all types of websites - whether your requirements are for a small fixed content website, or a more sophisticated content-managed website. We can create any graphics required to compliment your site, or can incorporate existing photographs/logos/corporate artwork you may have.
Keeping your website current
One of the difficulties many companies face is maintaining the content on their websites. For some websites, the content does not change or does so rarely. Other websites have content that is continually changing. You must take the frequency of changes that occur in your business into account for your website. If your product line is continually changing then you need to keep it current on your website. If your company is rapidly expanding and opening offices in new areas, then you need to update this on your website. There are a number of ways to manage content that is continually changing. One way is to include a content management system in your web design, where you are in control of the content and can upload new content as frequently or infrequently as you like. Another option is to get Web Coast to do it for you with no hassles, no headaches, no technical issues, just send us your revised content via email and we will upload it for you.
Your business plan
Once upon a time a company's web strategy was seen as somehow separate from the company’s business plan. It even took a while for companies to accept that what they were doing online should be considered part of the marketing plan. The truth is that your online activities should be an integral part of your overall marketing and communications. As such, they should be treated with as much care and deliberation as any other part of your business.. In fact, for many businesses the web has become their most effective means of promoting their business to the outside world.
Optimisation of your website
For a website to successfully bring you new business, it must be effectively listed with popular search engines. This involves not just going to the top several web sites and submitting your URL, but developing your site so that search engines will give it a high ranking. The placement of text, image tags, meta tags, titles and correct key words and phrases are all attributing factors for search engine ranking. We can optimize and register your site with the major search engines.
How long will it take to build & optimise a website?
The creation of a website differs depending on the size, the complexity and the amount of graphics work involved. As an approximate guide you can expect it to take 2-3 weeks to put a new site together. Unfortunately search engines work to their own schedule and it usually takes 3-4 weeks for your website to show up in search results after being submitted. The earlier you start your website the better!