seo

  • 5 Tricks to Improve Your Google Maps Listing & Ranking

    Wondering how to make your Google Maps listing stand out? Here is a short clip regarding five ways to  improve your listing, and your maps ranking. 
  • Get on Google 'My Business'

    Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.

    google my business

    Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

    If you're a new business and need to show up on Google Maps, or if you're an existing business and still not showing up on Google Maps, then get registered with Google My Business today! It's free, and you will also get a Google+ page which you should update with content on a regular (weekly or fortnightly) basis.

    Get on Google

     

  • Google to Boost mobile-friendly algorithim this May

    responsive design

    Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015.

    Google said the update will happen “beginning in May,” and it “increases the effect of the mobile-friendly ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because you will not be impacted by this update.

    Source: http://searchengineland.com/google-boost-mobile-friendly-algorithm-coming-may-244941?utm_source=moztop10&utm_medium=email&utm_campaign=moztop10

  • How Google Search Works

    Here's an interesting video for people just starting out with having a website built. Helps you to understand how Google indexing works, and why it is so important to have good content on your website.

  • Increasing the exposure of your business

    My aim is to keep your site performing as well as it should… this means that the sites should remain up to date with their content, and rank well so that your business can be found on the internet. With this in mind, there are several things that you should do. Start with listing your business in some online directories. Why? Because inward links are important - Google thinks that if lots of people are linking to your website then the content must be really good!

    Be aware that when you create a listing with some of them (especially the free ones) you might get a follow up email or phone call from them trying to up-sell you to a paid listing, offering you their google ranking service etc etc. At this stage you don’t need any of that, you are just wanting the free listing!

     

  • Mobile-first Indexing

    google seo

    Today, most people are searching on Google using a mobile device. However, Google's ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because Google's algorithms are not evaluating the actual page that is seen by a mobile searcher.

    To make Google's results more useful, they’ve begun experiments to make their index mobile-first. Although their search index will continue to be a single index of websites and apps, their algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in their results. Of course, while their index will be built from mobile documents, theyre going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

    Google understands this is an important shift in their indexing and it’s one they are take seriously. They’ll continue to carefully experiment over the coming months on a small scale and they will ramp up this change when they’re confident that they have a great user experience.

    Read the full article from Google

  • SEO backlinks for your website

    Search Engine Optimisation: 17 ways to build great back links for your website

     

    Back-links are the currency of the web. In the same way that dollars are the measure of financial wealth, back-links are the measure of web wealth. Not only do back-links increase the number of direct visitors to your website, they also help propel you up Google’s ranks.

    Unlike traditional marketing where information is published one day and gone the next, information tends to stay on the web forever. A popular article will continue to attract back-links long after it is published!

  • SEO basics for your website

    Time and time again we are asked by prospective clients "How do I get my website to rank well?". The answer to that is long and complex, but here it is in a nutshell.

    SEO. Little word with a lot of power!

    SEO stands for Search Engine Optimisation, and basically means how well your site is optimised so that search engines like Google and Yahoo can trawl through it, adding your site's content to their database. There are many hundreds of things which contribute to a well optimised site. For example, labelling of images, use of header tags, use of keywords and keyword density within the page text and also in the page titles, layout of the page, use of css, number of inward links, use of flash & javascript etc. It is the combination of all of these things which contribute to a site that ranks well. Having said that, what is the combination? That is an ever-changing goal post, as Google changes its algorithims weekly - even daily!

  • Telemarketers trying to sell you a keyword-rich domain name

    I've had a couple of clients in the last few weeks contact me regarding telemarketers who are hounding them to purchase a domain name. Usually the whole scenario is surrounded with urgency because the domain name is 'about to go to auction', so a fast decision is said to be required. I'm naturally suspicious of anyone who calls me trying to sell me something, coupled with the fact that urgency is required, alarm bells start ringing for me.

  • What is Google Pagerank?

    Here is a really good article all about Google page rank, what it is and why it is important. In essence, inward links are like votes, and votes are a GREAT thing for your website and it's ranking.

    Do your business a favour and read all about it at.....

    http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068

  • What is NAP Consistency? And why is it good for SEO?

    Source: http://www.stlouisdigitalmedia.com/blog/local-seo/what-is-nap-consistency/ by Kyle ODonnell.

    “How do I rank higher on the ‘maps’ section of Google or other search engines?”. Well there are many different strategies that can help your business’s presence on a search engine’s ‘maps’ section… such as verified information or the number and quality of reviews… but one of most effective ways is by creating what is called ‘NAP Consistency’ for your business throughout the web.

    business name address phone number nap effect on seoWhat is ‘NAP Consistency’?

    NAP is an acronym for, ‘Name, Address, Phone’. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Taking the NAP a step further, it is equally important to have your website’s address also listed consistently as well.

    Why is NAP Consistency Good for SEO?

    Search Engines are all about confidence… or is the search engine confident that a business and/or website going to be able to fulfill the needs of the person searching for a specific product or service. In order to build confidence with search engines businesses must ensure a search engine understands exactly who and where they are. Building on that Search Engines are computers… and computers are ridiculously detailed oriented. So when search engines are crawling the web they can – and will – notice even the slightest variations in a business name, address, phone number, and/or website address. These variations can hinder a search engine’s confidence. With that in mind, let’s go over an example… Let’s say your ACTUAL business’s name, address, and phone is: St. Louis Optometry Inc, 123 New Ballas Road, Creve Coeur, MO 63141, 314-555-5555. A few years ago, you signed up for an online yellowpages ad with a tracking number to track the phone calls the ad generated.  The sales rep filled out the form to list your business as: St. Louis Optometry, 123BallasSt. Louis, MO 63141, 314-555-5556. Last year, you verified your Google Places Account listing your business as: St. Louis Optometry, 123 Ballas Rd, Creve Coeur, MO  63141, 314-555-5555. Because search engines are ridiculously detail oriented, all three of the listings maybe considered different businesses and therefore lowering their overall confidence which can lower your ranking.

    Read the rest of this article

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