Email – latest technology & more space!
Just like everything else related to technology, email technology and the way we use it has changed in the last ten years. Once upon a time there was only an email protocol called “POP”, which downloaded all your emails onto your computer or device, which was great, server space was limited and this kept your mailbox relatively clear. Emails were only a few kb, so even a mailbox size of 25meg would last you ages.
Outlook 2018, where have the Advanced Settings gone?
Outlook has changed it's interface, so if you're looking for the old control panel.... go to File->Account Settings ->Manage Profiles. Select Email Accounts (top of the list). Once there, the 'old' control panel is shown (the one that we are used to). It's such a nuisance when they change things!
Tools to resize and optimise images for your website
Having images on your website pages makes them more interesting and is a great way to showcase your services, your work, or your products. However if you're not careful you could cause your website more damage than benefit. How? If you don't resize and optimise your images, and assuming that they have come straight from your camera or mobile phone camera, then they will be in their raw format and quite large. By large I mean both in their physical dimensions eg 3500pixels wide x 2000 pixels high, and 4meg in filesize. Let's say that you were uploading an image for a gallery which also had a 'click to view in lightbox' type of functionality. You would probably only need the image at it's lightbox dimensions of around 1000pixels wide x 800pixels high, and not as such high resolution as what your camera took it at. Web graphics are usually at 72dpi (dots per inch), or for high resolution screens 96dpi.
Latest round of QLD Digital Grants opens soon
Business Queensland will be accepting applications for its Small Business Digital Grants Program again with round 3 of applications set to open mid-2017. The program offers matched funding of up to $10,000 for the purchase of hardware, software and digital services.
If you've been thinking about investing in digital technologies for your business, now is the perfect time to prepare for your application. With the $10,000 grant you could invest in:
- Website and content development (copy on your website's product pages, homepage, blog content…etc),
- specialised digital technology or software,
- training, marketing strategy, digital planning.
The Importance of Keeping Software Up To Date
Source: Google Webmasters Blog https://webmasters.googleblog.com/
State of Website Security in 2016
First off, some unfortunate news. Google has seen an increase in the number of hacked sites by approximately 32% in 2016 compared to 2015. They don’t expect this trend to slow down. As hackers get more aggressive and more sites become outdated, hackers will continue to capitalize by infecting more sites.
Types of Hacks
Gibberish Hack: The gibberish hack automatically creates many pages with non-sensical sentences filled with keywords on the target site. Hackers do this so the hacked pages show up in Google Search. Then, when people try to visit these pages, they’ll be redirected to an unrelated page, like a porn site. Learn more on how to fix this type of hack.
Japanese Keywords Hack: The Japanese keywords hack typically creates new pages with Japanese text on the target site in randomly generated directory names. These pages are monetized using affiliate links to stores selling fake brand merchandise and then shown in Google search. Sometimes the accounts of the hackers get added in Search Console as site owners. Learn more on how to fix this type of hack.
Cloaked Keywords Hack: The cloaked keywords and link hack automatically creates many pages with non-sensical sentence, links, and images. These pages sometimes contain basic template elements from the original site, so at first glance, the pages might look like normal parts of the target site until you read the content. In this type of attack, hackers usually use cloaking techniques to hide the malicious content and make the injected page appear as part of the original site or a 404 error page. Learn more on how to fix this type of hack.
Joomla 3.7 Coming Soon
With over 700 improvements, including fantastic new features like custom fields, a multilingual association manager and an improved workflow, Joomla! 3.7 is clearly something to celebrate and it is easy to see why it has the Joomla! Community very excited.
New QLD digital grant available - dates throughout 2017
Are you a looking to build a new website? The Small Business Digital Grants Program provides small businesses with access to digital technologies and services to enable them to work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption.
Matching funding of up to $10,000 (excluding GST) may be provided to eligible businesses for the purchase of hardware, software and services (such as digital coaching). The business must show that the digital technology or service purchased and adopted will enhance the digital capabilities of their business and help them to be more competitive and employ more staff.
Payment will be made directly to the business on completion of the project and on presentation of proof of payment for the product or service. The value of the grant payment will be increased to compensate for any GST.
Pokémon madness has gripped the world
Pokémon madness has gripped the world! In one month the game has attracted more downloads and activity than Twitter or Tinder. Maybe you can be a part of this by buying lures for your business, a lure is a function within the app that draws Pokémon to a location for 30 minutes and costs $1.49, it could potentially bring in more customers. It won’t last forever so get creative. One real estate in Townsville was claiming, “Just across the road is a huge park with sporting facilities – and we’ve even spotted some rare Pokémon!” this is clever marketing.
Scammers - they are still at it!!
Thanks to our accountants Bentleys for this article which we took from their excellent newsletter .....
Unfortunately, scammers pretending to be from the ATO and demanding money or threatening that they have a warrant for your arrest and are going to send you to jail are still very active. According to a recent report, 40,500 of these ATO scams occurred between January to May in this year alone – netting the scammers $1.2M! Peta Grenfell even had a threatening message from the ‘ATO’ on her answering machine at home the other day. So what should you do if you receive one of these calls or emails?
If you have a tax debt with the ATO, chances are you’d know about it. In most cases, the ATO will call our office to advise us and give the opportunity to set up a payment arrangement on your behalf. While the ATO is increasingly contacting taxpayers directly, if they did happen to contact you about an outstanding debt then they certainly wouldn’t be aggressive, threatening or rude.
Claiming for personal vehicle usage for tax year 2015 onwards
Claiming car expenses
From 1 July 2015 car expense deductions for individuals were simplified by reducing the options for claiming these expenses. From this financial year, the only options able to be used are the log book or cents per kilometre methods. The 12% of original value and one third of actual expenses options have now been abolished.
Additionally, the cents per kilometre method has been simplified to use a standard rate of 66 cents per kilometre, rather than a rate based on the engine size of the car.
As a result of this change employers who pay their employees a car allowance need to withhold tax on the amount they pay over 66c per kilometre.
Not sure how this affects you? Your accountant can help you determine how to best calculate your car expenses.
Source: Bentleys www.pwafinancial.com.au
Marketing your website content across the digital market
Have you just created a new page on your website which gives some great information about a new product or service that you are offering? Or have you just updated an existing page to include extra information? That's great, but wouldn't it be even better if more people knew about it? So how do you achieve that? Aside from posting on your facebook page, which, these days has a limited reach unless you pay to boost your post, what else can you do? Send an enewsletter to your existing customers? Yes, but what about the people who AREN'T your existing customers? How do you go about capturing them?
Here's a link to a very good article about digital marketing. It may seem a bit overwhelming, as there are so many good ideas. So why not tackle a few that sound familiar. If you already have a Google+ page, then try the posting to Google communities first, then work your way through the rest of the list.
Good luck, and remember, we love to hear your success stories!
What format of logo should you use in Word?
We have found that the best clarity of images and logos is obtained when you use a .png image. Jpegs and Gifs tend to become blurry when inserted into word documents.
Internet keyword scam
We have received several queries from our clients regarding a scam which is doing the rounds again. This one is relating to internet keywords, and the company that is sending you the email is trying to protect your internet branding/trademark by contacting you first to see if you want the china/asia based domains. The email goes something like this:
Latest News / Blog
- Telemarketers trying to sell you a keyword-rich domain name
- Email – latest technology & more space!
- Outlook 2018, where have the Advanced Settings gone?
- Tools to resize and optimise images for your website
- Stolen Domain Names
- How to 'Like' a Facebook page as your business
- Create a link for customers to write reviews
- Latest round of QLD Digital Grants opens soon
- Proximity to Searcher is the New #1 Local Search Ranking Factor
- The Importance of Keeping Software Up To Date
- Joomla 3.7 Coming Soon
- New QLD digital grant available - dates throughout 2017
- Mobile-first Indexing
- Run out of ideas for social media posts?
- Pokémon madness has gripped the world
- Scammers - they are still at it!!
- Are you struggling to create interesting content for your website?
- How to Write Viral Headlines: New BuzzSumo Research
- Google to Boost mobile-friendly algorithim this May
- Claiming for personal vehicle usage for tax year 2015 onwards
- Get on Google 'My Business'
- Google Analytics Report - What is "beat with a shovel the weak google spots" keyword?
- What is NAP Consistency? And why is it good for SEO?
- More .au options for all Australians or not – the pointy end of the naming panel process
- How to Know When Your Startup or Business is Ready for Facebook Ads
- Why are there spikes visits on my Google Analytics report?
- Generate more traffic with good quality blog content
- How to provide a direct link to your Google+ review box
- Content Quality Score: Google’s Best Kept Secret For Rankings
- Marketing your website content across the digital market
- Are you resisting Google+ ?
- How Google Search Works
- Facebook site ownership when buying a business
- Using Pinterest for your Business
- Can I rely on my Registered Business Name alone to register a com.au or net.au domain name?
- How to create a business listing on Google Maps
- What format of logo should you use in Word?
- What is Google Pagerank?
- Google Analytics keywords report says "not provided"
- 5 Tricks to Improve Your Google Maps Listing & Ranking
- SEO backlinks for your website
- Internet keyword scam
- Google Maps
- Increasing the exposure of your business
- SEO basics for your website