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Keeping you up to date with important industry news

.au domain names

Direct .au domain name registrations will commence from 24 March 2022, giving you access to shorter, more memorable names to promote your business website. Even if you don't use it, you don't want any other business to snaffle it out from under your nose, because unlike and there are no eligibility requirements on the .au, which means anyone can purchase it!

If you are using a Wordpress site, and are using Contact Form 7 (CF7) plugin, and you have an issue where nothing appears to happen when you click on the submit / send button, then check your page optimisation settings.

Joomla 4

Joomla 4 is approaching its official release, and can be expected before the end of the year. I won't be updating any sites initially, as I like to let it settle in as there are often a few releases in quick succession as things get ironed out. It's a major release, and the last major release (Joomla 3) was September 2012 - so it's been a while! Joomla 4 is not compatible with your existing site, so it's not the usual quick update between versions.

Why do hackers hack websites?

Whether you have a site built with Joomla, or a site built with Wordpress, they are both vunerable to being hacked. Hackers range from inexperienced kids looking to get started to sophisticated crime syndicates. A script kiddie who has very little technical experience may simply go around defacing websites for fun and bragging rights, whereas a black hat hacking syndicate may spend more time evading malware scanners, developing complex command and control networks to maximize their impact, and monetizing compromised sites using SEO spam links and other methods. 
Many clients ask me ‘but what do people have to gain from hacking my site? It isn’t even a shopping card site!’. Here are the top 9 reasons why hackers are constantly trying to hack into websites.

Hacker Motive #1: Installing Backdoors

A backdoor is a piece of code inserted somewhere on a site that provides an attacker with the ability to execute commands on the compromised site’s server. Once an attacker gains access, they can potentially escalate their privileges by exploiting kernel-level vulnerabilities to gain root access to the server, which would allow them to take over other sites hosted on the same server.

How to grow your social media engagement 

Heres a tip that's been proven to work! Its free & easy to do, ensuring new engagement to your profile every week!

To get engagement, you need to engage with others. Next time you are scrolling your instagram, Facebook or twitter feed, engage on as many posts as you can by not only liking, but commenting too! Make sure your comments are non-generic, find something in particular to make a comment on.

For wordpress sites, there's lots of talk about the newly released version 5.5 and the auto-update features that it contains. Here's an overview of it, and the reason why WebCoast is taking this view on auto-updating.
A new feature that will allow automatic updating of plugins and themes will be available in WordPress version 5.5, which was released on August 11, 2020. In this core release site owners will have the option to turn auto-updates on for individual plugins and themes directly from the WordPress admin dashboard.

watchful podcast A couple of weeks ago I was the guest on Watchful's international podcast. Watchful is the software that I use to monitor my client's sites and the Watchful podcast crew have interviewed a whole bunch of people from across the globe regarding different aspects of their web related businesses. I've never done a podcast before, so it was a step out of my natural comfort zone! If you're interested in listening you can find it here...

Now I confess, I'm no IT security expert, but I had to attend an online classroom environment on Zoom last Friday, so when an enewsletter appeared in my inbox with "Safety and Security While Video Conferencing with Zoom" as the title I thought I'd read it. It offered some really good tips, and some basic 'how to use' which was quite fortunate considering it was my first time using it. The article covers 

  • Video Conference Options
  • If You’re Required to use Zoom as a Meeting Host
  • Using Video Conferencing as an Attendee
  • Helping Kids Use Zoom
  • Can We Stay Safe on Video Calls?

Here the lead in to the article, and the link if you're interested in reading further...

My aim is to keep your site performing as well as it should… this means that the sites should remain up to date with their content, and rank well so that your business can be found on the internet. With this in mind, there are several things that you should do. Start with listing your business in some online directories. Why? Because inward links are important - Google thinks that if lots of people are linking to your website then the content must be really good!

Be aware that when you create a listing with some of them (especially the free ones) you might get a follow up email or phone call from them trying to up-sell you to a paid listing, offering you their google ranking service etc etc. At this stage you don’t need any of that, you are just wanting the free listing!


How annoying. Every time I wanted to type a single quote character ' it was turning it into an accent. Double quotes weren't showing up unless I then entered a space. Turns out I had pressed the Windows key and the space bar at the same time, inadvertently changing language mode. Windows 10: If you look in your taskbar, just left of the Time and Date, you will see the current language setting, eg ENG. Click it to get other options. Mine was ENG - US International, so I changed it to ENG - US keyboard. All fixed.

I've had a couple of clients in the last few weeks contact me regarding telemarketers who are hounding them to purchase a domain name. Usually the whole scenario is surrounded with urgency because the domain name is 'about to go to auction', so a fast decision is said to be required. I'm naturally suspicious of anyone who calls me trying to sell me something, coupled with the fact that urgency is required, alarm bells start ringing for me.

Just like everything else related to technology, email technology and the way we use it has changed in the last ten years. Once upon a time there was only an email protocol called “POP”, which downloaded all your emails onto your computer or device, which was great, server space was limited and this kept your mailbox relatively clear. Emails were only a few kb, so even a mailbox size of 25meg would last you ages.

Outlook has changed it's interface, so if you're looking for the old control panel.... go to File->Account Settings ->Manage Profiles. Select Email Accounts (top of the list). Once there, the 'old' control panel is shown (the one that we are used to). It's such a nuisance when they change things!

image optimisation

Having images on your website pages makes them more interesting and is a great way to showcase your services, your work, or your products. However if you're not careful you could cause your website more damage than benefit. How? If you don't resize and optimise your images, and assuming that they have come straight from your camera or mobile phone camera, then they will be in their raw format and quite large. By large I mean both in their physical dimensions eg 3500pixels wide x 2000 pixels high, and 4meg in filesize. Let's say that you were uploading an image for a gallery which also had a 'click to view in lightbox' type of functionality. You would probably only need the image at it's lightbox dimensions of around 1000pixels wide x 800pixels high, and not as such high resolution as what your camera took it at. Web graphics are usually at 72dpi (dots per inch), or for high resolution screens 96dpi. 


You have a thriving business, which you have built up from nothing, called “theman”. Even your own mother calls you “theman”. Then, youfind out that your competitor, the “xman”, has bought the domain name “”.

You and your mother are outraged.

You hear of ICANN*, an international dispute procedure, which will deal with your claim quickly and cheaply. You will go to any lengths to get your name back. You find out it costs $2,000.00. You hesitate but decide to proceed. Yes, you are willing to bet the bank. You pay $2,000.00, but your competitor pays nothing. Who worked that one out?

The starting point is first come, first served. Your lawyer will, helpfully, point out that you could have avoided all this if you had registered it first.

You need to show three things:


Ever wanted to like a Facebook page as your business, rather than as your personal Facebook profile? Here's how to do it:

  1. Go to the page that you want to 'Like'.
  2. Click on the ... button in the bar underneath the banner pic (or, to the right of the 'Like' button).
  3. A dropdown list will appear, click on 'Like As Your Page'.
  4. If you have more than one business page linked to your personal profile, then a list of your business pages will appear, select the page that you want to 'Like' as.
  5. That's it!

like a facebook page as your business page

Source :

Create a link that customers can click to leave a review of your business on Google. You can easily share the link with customers to encourage them to write reviews and rate your business. First though, you will need to have listed your business on Google Maps, and created a 'Google My Business' account, because it's this business information that we will be creating the review link for.

To create a review link, you’ll need to get the Place ID for your business. To get your Place ID: 

  1. Go to the Google Places API
  2. Enter your business information in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears. 
  4. Your Place ID will appear on the map, beneath your business name.



Business Queensland will be accepting applications for its Small Business Digital Grants Program again with round 3 of applications set to open mid-2017. The program offers matched funding of up to $10,000 for the purchase of hardware, software and digital services.

If you've been thinking about investing in digital technologies for your business, now is the perfect time to prepare for your application. With the $10,000 grant you could invest in:

  • Website and content development (copy on your website's product pages, homepage, blog content…etc),
  • specialised digital technology or software,
  • training, marketing strategy, digital planning.

I read an interesting article today by Darren Shaw at Moz.... it's all about how the google 'local' results (the ones underneath the google map above the Google organic search results) are now seemingly based on your proximity to the business, rather than their reviews, link building etc. 

In the example below, the Local Search results (the ones under the map) are based on my proximity to the business. In this example, I am on a desktop computer so Google has had to approximate my position, and therefore Connected PlumbGas is ranked as 2nd, even though it is actually closer to me than the others. Interestingly, even though the Connected PlumbGas listing has more reviews it is not listed first, the business considered to be closer in proximity is. To read more about this, click on the link at the bottom of this article.


"It is interesting to note that in today’s results, as we can see in the examples later in this post, proximity is now a huge ranking factor on desktop (as well as mobile). Google has been going “mobile-first” for years, and is there really a difference in how they process mobile and desktop local results. You just see different results because Google can get a more precise location on mobile."

What does this mean? Click here to read the full article

the importance of keeping software up to date

Source: Google Webmasters Blog

State of Website Security in 2016

First off, some unfortunate news. Google has seen an increase in the number of hacked sites by approximately 32% in 2016 compared to 2015. They don’t expect this trend to slow down. As hackers get more aggressive and more sites become outdated, hackers will continue to capitalize by infecting more sites.

Types of Hacks

Gibberish Hack: The gibberish hack automatically creates many pages with non-sensical sentences filled with keywords on the target site. Hackers do this so the hacked pages show up in Google Search. Then, when people try to visit these pages, they’ll be redirected to an unrelated page, like a porn site. Learn more on how to fix this type of hack.
Japanese Keywords Hack: The Japanese keywords hack typically creates new pages with Japanese text on the target site in randomly generated directory names. These pages are monetized using affiliate links to stores selling fake brand merchandise and then shown in Google search. Sometimes the accounts of the hackers get added in Search Console as site owners. Learn more on how to fix this type of hack.
Cloaked Keywords Hack: The cloaked keywords and link hack automatically creates many pages with non-sensical sentence, links, and images. These pages sometimes contain basic template elements from the original site, so at first glance, the pages might look like normal parts of the target site until you read the content. In this type of attack, hackers usually use cloaking techniques to hide the malicious content and make the injected page appear as part of the original site or a 404 error page. Learn more on how to fix this type of hack.

joomla 3 7

With over 700 improvements, including fantastic new features like custom fields, a multilingual association manager and an improved workflow, Joomla! 3.7 is clearly something to celebrate and it is easy to see why it has the Joomla! Community very excited.

Read More


google seo

Today, most people are searching on Google using a mobile device. However, Google's ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because Google's algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make Google's results more useful, they’ve begun experiments to make their index mobile-first. Although their search index will continue to be a single index of websites and apps, their algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in their results. Of course, while their index will be built from mobile documents, theyre going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

Google understands this is an important shift in their indexing and it’s one they are take seriously. They’ll continue to carefully experiment over the coming months on a small scale and they will ramp up this change when they’re confident that they have a great user experience.

Read the full article from Google

social media post ideas

Are you struggling with creating fresh content for your social media channels? Do you feel like you're just posting the same sort of content over and over? This checklist might help you to mix it up a little, print it out and stick it on your wall as a reminder of some new ideas next time you're writing a post.

Thanks to our accountants Bentleys for this article which we took from their excellent newsletter .....

Unfortunately, scammers pretending to be from the ATO and demanding money or threatening that they have a warrant for your arrest and are going to send you to jail are still very active. According to a recent report, 40,500 of these ATO scams occurred between January to May in this year alone – netting the scammers $1.2M! Peta Grenfell even had a threatening message from the ‘ATO’ on her answering machine at home the other day.  So what should you do if you receive one of these calls or emails?

If you have a tax debt with the ATO, chances are you’d know about it. In most cases, the ATO will call our office to advise us and give the opportunity to set up a payment arrangement on your behalf. While the ATO is increasingly contacting taxpayers directly, if they did happen to contact you about an outstanding debt then they certainly wouldn’t be aggressive, threatening or rude.

Read more about this scam on the Bentleys website

answer the public

We've stumbled across this pretty cool tool - Answer The Public. Ask the Seeker, enter your keyword and he'll suggest content ideas in seconds, and best of all it's free! Perhaps you are struggling to think of FAQs for what seems like a ordinary subject, or just need some suggestions that you can base your page content on.

Give it a go!

Source: Written By  on 

Is there a formula to viral headlines? Are there words or phrases in headlines that particularly cause articles to be shared?  For the past month I have been researching the headlines of the most shared posts in our BuzzSumo database. In this post I set out my findings, including:

Common elements of viral headlines

The first aspect I reviewed was the common structural elements of headlines. In a previous review of the most viral posts of 2015, I identified a number of common elements to viral posts. These are outlined in the table below.


When I started reviewing the headlines of viral posts I found these elements occur frequently in the headline. I found it is common for a viral headline to include three, four and often all five of these elements. These headlines will be familiar to anyone who has browsed the most shared articles on BuzzSumo.

Here is an example headline from BuzzFeed which received over 650,000 shares and 2.6m views.


I could have chosen hundreds of similar headlines but this is typical and instantly recognisable. It may seem like a simple Listicle at first glance and we all know that list posts perform well. However, if we break down this headline in detail we can see that it contains all five elements common to viral posts.


Read The Full Article To Learn How to Create Engaging Headlines!

responsive design

Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015.

Google said the update will happen “beginning in May,” and it “increases the effect of the mobile-friendly ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because you will not be impacted by this update.


Claiming car expenses claiming car expenses in personal tax

From 1 July 2015 car expense deductions for individuals were simplified by reducing the options for claiming these expenses. From this financial year, the only options able to be used are the log book or cents per kilometre methods.  The 12% of original value and one third of actual expenses options have now been abolished.

Additionally, the cents per kilometre method has been simplified to use a standard rate of 66 cents per kilometre, rather than a rate based on the engine size of the car.

As a result of this change employers who pay their employees a car allowance need to withhold tax on the amount they pay over 66c per kilometre.

Not sure how this affects you? Your accountant can help you determine how to best calculate your car expenses.

Source: Bentleys 

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.

google my business

Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

If you're a new business and need to show up on Google Maps, or if you're an existing business and still not showing up on Google Maps, then get registered with Google My Business today! It's free, and you will also get a Google+ page which you should update with content on a regular (weekly or fortnightly) basis.

Get on Google


It may look strange, but there is no need to panic, there is no security issue in your site, and this won't cause any harm to your page, in fact, it never access your site.

For that reason, it is called Ghost Spam and can show up in different parts of your reports. Usually, the purpose of this type spam is to promote some page or drive traffic to a website, to sell SEO services or to redirect you to an affiliate page. In this case is to promote a search shell addon for Firefox.

With thanks to for this article.

Read more about this topic.

Source: by Kyle ODonnell.

“How do I rank higher on the ‘maps’ section of Google or other search engines?”. Well there are many different strategies that can help your business’s presence on a search engine’s ‘maps’ section… such as verified information or the number and quality of reviews… but one of most effective ways is by creating what is called ‘NAP Consistency’ for your business throughout the web.

business name address phone number nap effect on seo What is ‘NAP Consistency’?

NAP is an acronym for, ‘Name, Address, Phone’. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Taking the NAP a step further, it is equally important to have your website’s address also listed consistently as well.

Why is NAP Consistency Good for SEO?

Search Engines are all about confidence… or is the search engine confident that a business and/or website going to be able to fulfill the needs of the person searching for a specific product or service. In order to build confidence with search engines businesses must ensure a search engine understands exactly who and where they are. Building on that Search Engines are computers… and computers are ridiculously detailed oriented. So when search engines are crawling the web they can – and will – notice even the slightest variations in a business name, address, phone number, and/or website address. These variations can hinder a search engine’s confidence. With that in mind, let’s go over an example… Let’s say your ACTUAL business’s name, address, and phone is: St. Louis Optometry Inc, 123 New Ballas Road, Creve Coeur, MO 63141, 314-555-5555. A few years ago, you signed up for an online yellowpages ad with a tracking number to track the phone calls the ad generated.  The sales rep filled out the form to list your business as: St. Louis Optometry, 123BallasSt. Louis, MO 63141, 314-555-5556. Last year, you verified your Google Places Account listing your business as: St. Louis Optometry, 123 Ballas Rd, Creve Coeur, MO  63141, 314-555-5555. Because search engines are ridiculously detail oriented, all three of the listings maybe considered different businesses and therefore lowering their overall confidence which can lower your ranking.

Read the rest of this article

The 2015 Names Policy Panel has released its draft recommendations about the use and allocation of .au domain names, the most notable of which is a proposal that Australians should be allowed to register domain names directly under .au (such as or This has not been possible in Australia before. 

Under the proposals, the current 2LDs would remain available (, etc.) but Australian entities and individuals would be able to register under .au, too.

“The main reason the Panel has recommended this change is that direct registrations would create more options. They include names that are shorter, more appealing and more memorable. They would make the domain name system simpler and easier to use,” said Derek Whitehead, Adjunct Professor at Swinburne University of Technology and the Panel Chair.

The Panel is clear that direct registrations would have some rules applied to them, to continue to maintain a standard that reflects the trust and security synonymous with the .au domain name space.

Having released an issues paper earlier this year, the Panel is releasing its draft recommendations for a final round of consultation before submission to the auDA Board, who will make the decision about whether it goes ahead.
Comments can be submitted in two ways and the closing date for submissions is Wednesday 30 September 2015.

Helen Hollins
Ph: +61 3 8341 4111


  How to Know When to Launch Facebook Ads

Facebook advertising is a must for just about any consumer centric company. The combination of reach (1.4 Billion+ people. Yes, let that sink in.), plus best in class marketing and advertising tools is unmatched.

The question is when do you introduce Facebook ads to your marketing mix? Facebook has evolved significantly over the past couple years. The strategies employed in years prior aren’t as relevant in today’s market, so it’s important to understand what you can achieve from Facebook today.

First, yes, organic reach is pretty much non-existent. The game has changed, starting from scratch is more complicated, and the strategies for growth are different in 2015.

Read the full article

Recently there have been reports of sharp spikes in visits reported by Google Analytics, this is seen as spikes in the sessions/users/visits graph in your monthly analytics report. If you look at the "Visits and Pages/Visit by Source/Medium" section of your report you will probably see a listing for which attributes for a fair chunk of your visits.

social buttons google analytics This is spam referrer traffic, they have never actually visited your site at all, they have just found a loophole in the Google Analytics system, and have randomly selected your Google Analytics ID and fed it to Google to create visits which are then counted. The object being that you will wonder who has made all these visits, and go and visit their site. Sometimes the site will be legitimate and be attempting to sell their service, other times their site will contain a trojan or other harmful code - do not visit the site! Because these spam referrals are not actually visiting your site, there is no adverse affect on your Google ranking (high bounce rates, when they only visit your homepage and then leave again will hurt your rankings).

Hopefully Google will find a fix for this issue shortly, and be able to filter out this information rather than including it in your reports. Until then, just ignore those visits in your totals.

"Every article that you write should have a visible impact on your business, otherwise it shouldn’t be written."

Ever wondered what makes a successful blog? What should your articles be written about? Are you supposed to research a topic to write about? What is the point of the blog anyway?

Here is a useful infographic about writing content, the full article with explanations of the steps is definately worth reading, you can read it at

strategic writing infographic small

Need an easy way for your clients to leave you a review? You can include the link to leave a review directly in your email signature or mailout.

How to provide a direct link to your Google+ review box:
The direct link is a very useful and simple process. Simply add ?hl=en&review=1 at the end of your Google+ page URL. This can be used with any URL that directs to your Google+ page. eg  you can add an icon to your email signature, and link the icon to your review URL, or use it any other way that you like.

Primary Quality Factors

This article extracted from the following post:

Quality and Quantity of Main Content

The quality of the main content can be determined by how well that content meets the purpose of the page.

For example, the purpose of an ecommerce product page is to sell a product. In order for the page to meet its purpose, the main content would, in a typical case, need to have the following elements:

  • Product name
  • Product images
  • Product description
  • Add to cart button
  • Price

If these main content elements are present and they facilitate the needs of a person looking to buy the product, then the page would receive a good quality rating.

The second part of this quality factor, and is something referenced by both the quality guidelines and the content quality patent, is the quantity of main content.

Have you just created a new page on your website which gives some great information about a new product or service that you are offering? Or have you just updated an existing page to include extra information? That's great, but wouldn't it be even better if more people knew about it? So how do you achieve that? Aside from posting on your facebook page, which, these days has a limited reach unless you pay to boost your post, what else can you do? Send an enewsletter to your existing customers? Yes, but what about the people who AREN'T your existing customers? How do you go about capturing them?

Here's a link to a very good article about digital marketing. It may seem a bit overwhelming, as there are so many good ideas. So why not tackle a few that sound familiar. If you already have a Google+ page, then try the posting to Google communities first, then work your way through the rest of the list.

Good luck, and remember, we love to hear your success stories!  

After what was an admittedly slow start, Google+ has been gathering pace and establishing itself as a major player in the social media field. So is it time for your business to take the plunge or is Google+ just one more unnecessary endeavour?

Getting into Google+ With Google+, you’re not just looking at a social network – you’re looking at a way to integrate seamlessly with a huge number of other Google products. From Hangouts and Talk to YouTube, you can link your business’s Google+ page to a wide variety of other channels – allowing you to build brand presence and give potential customers more ways to get to know you.

Why consider signing up? Google is being smart when it comes to social integration – it offers incentives so you will sign up to as many of its products as possible. For example, the Places function on Google Maps is being replaced with a location feature that’s connected to a Google+ profile. This means that if you want to make sure your business is highlighted on all-important maps, a profile may be a necessity. Google+ is also known to be a factor when it comes to local carousel results – something that can have a huge impact on your traffic.

Here's an interesting video for people just starting out with having a website built. Helps you to understand how Google indexing works, and why it is so important to have good content on your website.

Question: You recently bought a business but the vendor refuses to handover control of the Facebook page used by the business. It has a good following so it is an important way for you to get work. What can you do about it?

Answer: The Standard Contrract for the sale of a business promoted by the REIQ and the Queensland Law Society does not cover this. Your lawyer should have included a Special Condition requiring the vendors to make you an administrator of the Facebook page so you could then remove them and take control yourself.

For further information regarding special conditions in business contracts please contact: Geoff Matheson (07) 32235901 or Harold Littler (07) 32235912 .

Source: Master Plumbers magazine, February 2013, page 20.

Here is an interesting video on how Target uses Pinterest to promote their brand, there are some useful tips to be gained for all businesses.

Key highlights are:

  • Pinterest - a creative way to show how products and style fit into the lifestyles and personas of guests.
  • A never ending mood board of the things - places, design, food, quotes, style, patterns that your business loves.
  • Platform to engage with guests by repinning and liking your images.
  • Heavy on editorial images, light on product-only images.


As of 28 May 2012, the Australian Securities and Investments Commission (ASIC) set up a new national register, which replaced the existing eight state and territory registers, simplifying business names registration in Australia by offering a single national service.

This means that new business names registered after the 28 May 2012 will no longer have a state-based business number (i.e. VIC BN12345678).

auDA’s position is that it is acceptable for the registrant of a or domain name to rely on their Registered Business Name alone, without having to provide any other identifier such as an ABN or ACN. In this case, the Registrant and Eligibility Type and ID fields in the registry database can be left blank. The registrant name must be the legal entity (individual or company) holding that Registered Business Name, as shown on the ASIC Business Name Register.

Here is a great 10 minute video on how to create a business listing on Google Maps. 

We have found that the best clarity of images and logos is obtained when you use a .png image. Jpegs and Gifs tend to become blurry when inserted into word documents.

Here is a really good article all about Google page rank, what it is and why it is important. In essence, inward links are like votes, and votes are a GREAT thing for your website and it's ranking.

Do your business a favour and read all about it at.....

The following is a very good report on why Google analytics reports for keywords are increasing showing a large percentage as "not provided". This article is a direct copy of the article written by Mike Allton at .

More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers and business owners more than a little concerned! Why aren't these words being provided, and what can we do about it?

What's the big deal?

A large part of Internet marketing has to do with keywords. A keyword is a word or phrase that an individual types into a search to retrieve a set of results. As businesses, we want to identify what keywords our potential clients are using to find businesses like ours, and then perform actions to increase our chances of being ranked higher for each specific keyword. This is the cornerstone of search engine optimization.

For example, one of the keyword phrases that I target is "St Louis Internet Marketing Company" as I have determined that my target customers may use that phrase to find a business like mine.

That's fine that I think that's a good keyword phrase, but is it really? Will customers actually be looking for that and visit my site? This is where the Google Analytics Keyword report is so valuable because it will show you the keywords that actually drove someone to your site. If I find a lot of visits from my target keyword then I know I chose well. If not, it may be because either my site is not ranking well enough for that phrase, or there simply aren't enough people actually searching on that phrase - either way, I have some more work to do.

Wondering how to make your Google Maps listing stand out? Here is a short clip regarding five ways to  improve your listing, and your maps ranking. 

Search Engine Optimisation: 17 ways to build great back links for your website


Back-links are the currency of the web. In the same way that dollars are the measure of financial wealth, back-links are the measure of web wealth. Not only do back-links increase the number of direct visitors to your website, they also help propel you up Google’s ranks.

Unlike traditional marketing where information is published one day and gone the next, information tends to stay on the web forever. A popular article will continue to attract back-links long after it is published!

We have received several queries from our clients regarding a scam which is doing the rounds again. This one is relating to internet keywords, and the company that is sending you the email is trying to protect your internet branding/trademark by contacting you first to see if you want the china/asia based domains. The email goes something like this:

Many of our clients are enquiring about Google Maps. Here is a short clip regarding the benefits of Google Maps.

Time and time again we are asked by prospective clients "How do I get my website to rank well?". The answer to that is long and complex, but here it is in a nutshell.

SEO. Little word with a lot of power!

SEO stands for Search Engine Optimisation, and basically means how well your site is optimised so that search engines like Google and Yahoo can trawl through it, adding your site's content to their database. There are many hundreds of things which contribute to a well optimised site. For example, labelling of images, use of header tags, use of keywords and keyword density within the page text and also in the page titles, layout of the page, use of css, number of inward links, use of flash & javascript etc. It is the combination of all of these things which contribute to a site that ranks well. Having said that, what is the combination? That is an ever-changing goal post, as Google changes its algorithims weekly - even daily!

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